Ed Jones
Creative Director at Saatchi & Saatchi
Budapest, Hungary
TitleKing's Cross Shop Offline Social
Agency
Campaign King's Cross Shop Offline
Advertiser King's Cross
Brand King's Cross
Date of First Broadcast/Publication 2023 / 6
Story King’s Cross, London’s creative neighbourhood, is unveiling a new brand platform and multichannel summer campaign, Shop Offline, in partnership with creative agency elvis, which King’s Cross appointed as lead creative agency for all consumer marketing and brand activity in 2022. The campaign is designed to encourage a core audience of independent-minded Londoners and people from the Home Counties to shop at King’s Cross this summer by critiquing the cold, functional world of online shopping and highlighting everything that’s great about shopping at King’s Cross. In a series of executions, Shop Offline inspires people to embrace the joy of shopping offline, where they can make a day of it at Coal Drops Yard, have fun with friends and get to know some local businesses. Not only can shoppers discover interesting and unique products in store, but they can also socialise and engage in wellness, culture and nature, too.
Media Type Digital
Length
Digital Marketing Manager
Creative Agency
Creative Director
Executive Creative Director
Business Director
Head of Design
Strategy Director
Executive Producer
Agency Marketing Manager
Brand Marketing Director
Creative Team
Creative Team
Agency Account Manager
Head of Production
Executive Creative Producer
Motion
Design
Motion
Design
Lead Motion Graphics
Senior Creative Artworker
Senior Creative Artworker
MOTION DESIGN
Production
Creative Producer
Retoucher
Designer
Designer
Photographer
Producer
Production Assistant
Wardrobe

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