ENGIE Solar Graffiti - " Solar Graffiti"

Publicis Conseil

Publicis Conseil Paris, France

4832

Title	Solar Graffiti
Brief	In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels.
Agency	Publicis Conseil
Campaign	Solar Graffiti
Advertiser	ENGIE
Brand	ENGIE Solar Graffiti
Posted	November 2018
Business Sector	Energy & Water Authorities, Utilities
Story	ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.
Media Type	Case Study
Creative Director	Elie Trotignon
Copywriter	Anthony Clouet
Art Director	Nicolas Denis
Production Company	Carnibird Paris
Agency Producer	Florent Villiers
Account Director	Aurore Duhamel
Account Director	Marion Gautier-Falret
Account Director	Océane Auget
Account Executive	Tristan de Laval
Strategic Planner	Inès Blanfuney
	Vincent Teffene
Chief Strategic Officer	Luc Wise