Title | Up |
Agency | Wieden+Kennedy |
Campaign | Up |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda Civic |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Automotive |
Story | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Media Type | Television |
Length | |
VFX Company | MPC LDN |
Music | SIREN |
Sound Design Company | Factory Studios |
New Business Lead | Sandra Hugues |
Creative Director | Scott Dungate |
Copywriter | Jason Scott |
Art Director | Joris Philippart |
Designer | Simon Elvins |
Executive Creative Director | Tony Davidson |
Executive Creative Director | Lain Tait |
Executive Agency Producer | James Guy |
Group Account Director | Nick Owen |
Account Director | James McHoull |
Account Manager | Olivia Amato-Pace |
Group Planning Director | Matt Walters |
Agency TV Producer | Michelle Brough |
Agency TV Producer | Samara Zagnoiev |
Print Producer | Mark D’abreo |
Print Producer | Rebecca Herbert |
Production Company | Colonel Blimp |
Executive Producer | Paul Weston |
Director | Pedro Martin-Calero |
Producer | Dougal Meese |
Director of Photography (DOP) | Eric Gautier |
Editorial | Speade |
Editor | Sacha Szwarc |
Lead VFX | Bill McNamara |
VFX Producer | Sophie Hogg |
3D Lead Artist | Mike Little |
2D Lead | Iain Murray |
Colorist | George K |
Music Producer | Sian Rogers |
Sound Designer | Anthony Moore |
Sound Designer | Neil Johnson |
Sound Designer | Jack Hallett |