| Title | Droids |
| Agency | MullenLowe UK |
| Campaign | LEGO Star Wars Miniland Experience |
| Advertiser | Lenovo |
| Brand | Legoland |
| Date of First Broadcast/Publication | 2012 / 3 |
| Product | Star Wars Miniland |
| Business Sector | Leisure Parks, Zoos & Fairs |
| Story | The outdoor and online campaign uses LEGO minifigures of Star Wars iconic characters to recreate famous scenes from Star Wars episodes, spinning iconic ‘negative’ lines from the films into ‘positives,’ to celebrate the exciting news that the attraction is opening. |
| Problem | Support the opening of the LEGO Star Wars Miniland Experience at the park LEGOLAND |
| Media Type | Poster |
| Market | United Kingdom |
| Account Planner | Niki McCartney |
| Project Manager | Seb Roskell |
| Project Manager | Angel Lewis |
| Creative Team | Andy MacAnaney |
| Creative Team | Christian Sewell |
| Advertising Manager | Michael Holland |
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