| Title | Excellent Road Grip |
| Agency | Rafineri |
| Campaign | Excellent Road Grip |
| Advertiser | Lassa |
| Brand | Lassa Tyres |
| Posted | March 2006 |
| Product | Snoways 2 |
| Business Sector | Automotive Accessories & Services |
| Story | In this print ad for the leading Turkish tyre brand Lassa, velcro material was used. In order to underline the Excellent road grip feature, two pages were stuck together with velcro material. After some difficulty, people finally achieved to seperate the two pages. They saw the tyre design on the left, and the road surface on the right hand side. |
| Media Type | |
| Market | Turkey |
| Art Director | Deniz Alnitemiz |
| Creative Director | Ayse Bali |
| Copywriter | Alper Caniguz |
| Creative Director | Murat Cetinturk |
| Account Executive | Zeynep Denizci |
| Account Executive | Basak Ersoy |
| Account Director | Pelin Onat |
| Art Director | Ozer Yalcinkaya |
| Copywriter | Ilker Zaharya |
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