Title | Cointreau Changes Everything |
Agency | TBWA\PARIS |
Campaign | Cointreau Changes Everything |
Advertiser | Rémy Cointreau |
Brand | Cointreau |
Date of First Broadcast/Publication | 2022 / 12 |
Business Sector | Spirits, Fortified Wines |
Philosophy | Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods. |
Media Type | Television |
Length | |
Soundtrack | Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales |
Production Company | Excuse My French |
Soundtrack Production | \ELSE |
Advertising Manager | Fanny CHTROMBERG |
Advertising Manager | Alice Hoffmann |
Advertising Manager | Julien ZEHNACKER |
Agency executive | Jean-François Reiser |
Agency executive | Hugo Cabrit |
Agency executive | Maeva Jordan |
Agency executive | Zoé LONGUET |
Creative Director | Benjamin Marchal |
Creative Director | Faustin Claverie |
Strategic Planner | Vincent Garel |
Strategic Planner | Léa RIVOIRE |
Art Buyer | Feriel Simon |
Art Director | Sébastien Guinet |
Copywriter | Josselin Pacreau |
Production Company | SMUGGLER |
Producer | Jérôme Rucki |
Director | Brian Beletic |
Production Director | Olivier Tahon |
Chief Operator | Andre Chemetoff |
Head of Production | Maxime Boiron |
Creative Producer | Lorraine Poincignon |
Post Production | Digital District |
Post-production Producer | Elise Gamboa |
Post-production Producer | François Schmidt |
Editor | Walter Mauriot |
Grade | Matthieu CAPLANNE |
Shoot Supervisor | Laurent Larapidie |
FX 3D | Yann NICOLAS MATTE |
Matte Painting | Quentin Mabille |
Flame Compositor | Michael Marques |
Nuke Artist | Fabrice THUMEREL |
Head of Music & Sound | Olivier Lefebvre |
Sound Director | Fanny Mithois |
Music Art Director | Ferdinand HUET |
Sound Engineer | Matthieu Seignez |
Sound Coordination | Mélanie Bourdet |
Business Affairs | Marion LE GULUCHE |
Print Art Director | Pauline Senechault |
Print Art Director | Cyrielle Declarey |
Print production | WORKINGIRL |
Photographer | Arnaud Pyvka |
Photographer's Agent | WSM |
Production Company | AKASSI |
Photographer / Director | Matthieu DORTOMB |
Photographer | Louis Dewynter |
Photographer's Agent | Brice Pascal-Suisse |
Art Director Assistant | Clémence PARENT |
Music Publisher | Campbell Connelly & Co |
Music | Charles DU GROS DE BOISSEGUIN PAGNIEZ |
Music | Tom DAVEAU |
Music | David GAUGUE |
Music | Hagni GWON |
Music | Martin NEUMANN |
Music Lyricist | Flore BENGUIGUI |
Label | For a While |
Label | Moka Music |