World Parrot Trust - "Speaking parrots"

Conill

Conill El Segundo, United States

311

This ad is part of the ACT Responsible Collection

Brand: World Parrot Trust
Country: United States

Advertiser: World Parrot Trust

Title	Speaking parrots
Agency	Conill
Campaign	#LetTheBlueBirdFly
Advertiser	World Parrot Trust
Brand	World Parrot Trust
Date of First Broadcast/Publication	2023 / 8
Business Sector	Animal Rights/Safety/Adoption
Story	The World Parrot Trust (WPT) partnered with Publicis Groupe's Conill to launch a singularly wild social media campaign to rally support for the preservation of the endangered Lear’s Macaw. "#LetTheBlueBirdFly," urges Elon Musk to grant the now retired Twitter blue bird logo a new lease on life by donating it to WPT in support of critical conservation, education and habitat preservation efforts. The heartfelt appeal was conveyed through a captivating video and message shared directly with Mr. Musk on X: http://tiny.cc/LetTheBlueBirdFly Everyone else seeing the message was encouraged to ruffle some feathers to help these magnificent animals reclaim their place in the wild by following WPT and tagging @elonmusk with the hashtag #LetTheBlueBirdFly
Media Type	Web Film
Length	39 seconds
More Information	https://letthebluebirdfly.parrots.org/
Chief Creative Officer	Veronica Elizondo
Executive Creative Director	Sebastian Garin
Creative Director	Luciano Griessi
Creative Director	Brunno Cortez
Art Director	Brunno Cortez
Copywriter	Luciano Griessi
Copywriter	Daniel Kapilivsky
Director of Production Operations	Carlos Barciela
Account Supervisor	Ana Muñoz
Associate Account Director	Kate Noble
Associate Communications Manager	Geronimo Perez
Executive Producer	Eran Shaysh
CGI Animation	Owen Jenkins
Executive Producer	Veronica Santana
MOTION DESIGN	Lauren Mayer-Beug
Sound Designer	Máximo Signiorini
Sound Engineer	Mauro Tarelli