Nestle - "Nescafé Jars 2"

Courage Inc

Courage Inc Toronto, Canada

936

This ad is part of the ACT Responsible Collection

Brand: Nestle
Country: Canada

Advertiser: Nescafé

Title	Nescafé Jars 2
Agency	Courage Inc
Campaign	Every empty jar is full of possibilities
Advertiser	Nescafé
Brand	Nestle
Date of First Broadcast/Publication	2023
Business Sector	Food
Tagline	Every empty jar is full of possibilities
Story	Shedding light on what the world does with all those Nescafe jars.
Philosophy	Real, raw and genuine moments of people reusing empty jars of coffee. The film takes us on a beautiful journey, everywhere from a nonna in her kitchen where the jar is used to store pasta, to the Dios Los Muertos altar, where the jar is used as a candle holder. We see the jar used in a workshop to store hardware, and in a fashion studio to store buttons. As a rain catcher in a monsoon and as a little kid’s dragonfly catcher in a garden. As the beautiful and minimal piano track plays on, we see it being used as a paintbrush holder, a piggy bank and so much more. We are left with an empty jar and a simple encouraging proposition - ‘Every empty jar is full of possibilities’.
Media Type	Outdoor/Out of Home
Music / Sound	Vapor Music Group
Copywriter	Matt Miller
Agency Producer	Clair Galea
Chief Creative Officer	Dhaval Bhatt
Director	Omri Cohen
Director of Photography (DOP)	Adam Richards
Executive Producer	Marcus Trulli
Account Director	Saloni Wadehra
Chief Creative Officer	Joel Holtby
Copywriter	Chris Booth
Production Assistant	Adrian Cheung
Writer	Hemal Dhanjee
Art Director	Steve Ierullo
Production Assistant	Mark Forlenza
Art Director	Tommy Yong
Designer	Marina Khouzam
Account Executive	Julia Ovcjak
1st AC	Chris Strauser
Editorial	Outsider
Production Company	Spy Films
Post Production	Alterego Toronto