| Title | Tetons |
| Agency | 77 Ventures |
| Campaign | Wide Open Spaces |
| Advertiser | Edrington Americas |
| Brand | Wyoming Whiskey |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Spirits, Fortified Wines |
| Story | As part of their ongoing commitment to protect and preserve the land that is home to Wyoming Whiskey, the company tapped agency partner 77 Ventures Creative to create Chapter Three of their “Wide Open Spaces” campaign, launching two collectable limited-edition products National Parks No. 3 and The Grand bourbon whiskies. With the release of these two new products, Wyoming Whiskey will be making a donation of $150,000 to Grand Teton National Park Foundation (GTNPF). Previous chapters in the campaign have benefitted the National Park Foundation and Yellowstone Forever. The distinct Fall 2023 bourbon releases featured in the campaign pay tribute to Grand Teton National Park. National Parks No.3, a Straight Bourbon Whiskey, which is aged for a minimum of five years, is inspired by the winding Snake River in Grand Teton National Park. Also included in the release is The Grand collection, which is made up of three unique single-barrel rye bourbons, each aged ten years and deemed to be exceptional at their natural barrel strength. The product launch is complimented by two films produced by Boomshot and shot in Grand Teton National Park. “The Grand” and “Tetons,” both with the return of director Will Atherton, who has helmed all film installments in “Wide Open Spaces,” including previous chapters “Yellowstone - 1872” and “Wide Open Spaces by Air,” with Boomshot’s Connor Cassidy joining as editor. The films feature majestic scenescapes from Grand Teton National Park with a voiceover remarking on the significance of this peak within the Rocky Mountains and marking this era as a peak time for American whiskey. |
| Media Type | Television |
| Length | |
| Production Company | Boomshot |
| Managing Director | Meredith Weiss |
| Chief Creative Officer | Galen Bernard |
| Executive Producer | Kim Daniels |
| Head of Production | Krysia Johnstone |
| Colorist | Rob Bessette |
| Assistant Editor | Ginny Kemp Taylor |
| Print Producer | Josette Lata |
| Agency | 77 Ventures Creative |
| President | Mike Haje |
| Creative Director | Mike Haje |
| Head of Design | Albert Leusink |
| Director of Photography (DOP) | Will Atherton |
| Editor | Connor Cassidy |
| Photographer | Ramsay DeGive |
| Mixer | Joe O’Connell |
| Special Effects / VFX | Timothy Mollen |
| AC | Mikel Cook |
| Photographer | Mark Loader |
| Group Account Director | Laura Ericksen |
| Assistant Account Executive | Eva Speaker |
More Work
SEE ALLThe Grand
- BRAND:
- Wyoming Whiskey
- AGENCY:
- 77 Ventures
DC Shoes
- BRAND:
- DC Shoes
- AGENCY:
- J. Walter Thompson New York