| Title | CLEOPATRA JEANS |
| Agency |
Wunderman Thompson
|
| Campaign |
CLEOPATRA JEANS
|
| Advertiser |
TG3D STUDIOS
|
| Brand |
TG3D 3D fashion technology
|
| Posted | November 2022 |
| Business Sector | Advertising & Communication
|
| Story | 85% of textiles are thrown away every year.People experience stress because their clothes don’t fit well, thus buying more and more while also feeling less and less satisfied.Fashion designers are taught a craft, which typically does not include systems-thinking nor the inclusion of sustainability issues as design variables.As a result, entropy ensues: by solving a fashion challenge simply as a fashion design challenge, they create a mis-fit problem.The data-driven revolution in fashion design initiated by TG3D studios is the perfect marriage of art and science. It combines the precision of technology in the gathering of data and optimisation of the design, while also leaving the inspiration and muse to the designer. This is the ultimate marriage of tech and art, to the service of customer satisfaction and sustainability. |
| Problem | TG3D Studio is providing versatile and all-inclusive 3D fashion technology such as 3D scan clothing for everyone from independent fashion professionals to large enterprises. The services of TG3D Studio also include a 3D body scanner for clothing that is a revolutionary tool in the field of fashion. |
| Media Type |
Digital
|
| Global Chief Creative Officer |
Bas Korsten
|
| Global Chief Creative Officer |
Daniel Bonner
|
| Regional Chief Creative Officer |
Sheungyan Lo
|
| Executive Creative Director |
Carlos Camacho
|
| ACD |
Paddy O’Mahoney
|
| Copywriter |
Paddy O’Mahoney
|
| ACD |
Kiefer Mckenzie
|
| Copywriter |
Kiefer Mckenzie
|
| Creative Director |
Tunçhan Kalkan
|
| Art Director |
Tunçhan Kalkan
|