| Title | #MONDOGENIUS 2021: Interactive Livestream Experience |
| Agency | Media.Monks |
| Campaign | #MONDOGENIUS 2021 |
| Advertiser | Moncler |
| Brand | Moncler |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Clothing |
| Story | While organising a global fashion show during the pandemic doesn’t come without challenges, we chose to turn these into chances and craft a completely unique and bespoke virtual world for Moncler. We created a multidimensional live stream experience, which led connoisseurs through five leading fashion capitals across the globe. Using 3D modeling and 2D animation, we rendered each city in its own unique story and visual language. To shine a spotlight on the 11 Genius Designers at each destination, we incorporated elements to showcase the unique vision that defined their collections. Throughout the event, the hosts—Alicia Keys and Victoria Song—made the audience as much part of the show as the fashion presentations. Leveraging the interactive features of YouTube Live, they turned the audience into participants with interactive mini-games, live polls and emoji triggers. |
| Media Type | Case Study |
| Length | |
| Market | Italy |
| More Information | https://mondogenius.hello-jury.com/ |
| Production Company | Media.Monks |
| Production Company | Creative Works |
| Advertising Manager | Virginia Stacchiotti |
| Advertising Manager | Fabio Carli |
| Head of Creative | Carla Leveratto |
| Creative Lead | Giacomo Zanni |
| Creative Lead | Christopher Jones |
| Creative Business Partner | Giorgio Ferretti |
| Head of Creative Innovation | Christian Behrendt |
| Creative technologist | Sam Mayo |
| Creative technologist | Ben Tan |
| Creative technologist | Nikolai Bockholt |
| Digital Content Lead | Marie Meyerie |
| Industry Manager Retail | Vittoria Tenaglia |
| Agency Sales Manager | Federico De Florio |
| Client Partner | Liam Osbourne |
| Category Services Manager | Ellie Parker |
| Executive Producer | Sam Hall |
| Experiential Producer | Jess Sow |
| Project Manager | Lennart ter Haar |
| Senior Live Producer | Romy Schneigansz |
| Experiential Project Manager | Diego Honorato |
| Global Executive Creative Director | Alix Pennycuick |
| Art Director | Artur Dias |
| Senior Creative | Maria Biryukova |
| Creative Team | Jasmijn van Roon |
| Technical Director | Mattias Hedman |
| Technical Director | Caio Cesar Velenosi |
| Broadcast Operations Director | Rob McNeil |
| Senior Technical Manager | Patrick Jones |
| Live Tech Manager | Joe de Max |
| Animator | Maxime Inden |
| Senior Animator | Vincent Mei |
| 3D Artist | Melle Baas |
| 3D Artist | Kara Leibbrandt |
| Copywriter | Eoin Cronolly |
| Senior Copywriter | Jack Carr |
| Senior Front End Developer | Geraldine Inzaghi |
| Senior Front End Developer | Gian Olivieri |
| Junior Front End Developer | Jaak Kivinukk |
| Front End Developer | Juan Beldi |
| Front End Developer | Leandro Di Palma |
| Concept | Felipe Paim De Barros |
| Lead Illustrator | Mattyn Klaassen |
| QA Analyst | Luis Fuentes |
| Techincal 3D Developer | Johan Holwerda |
| Sound Designer | Paula Garcia |
| Sound Production Manager | Sofía Scarpatti |
| UX Designer | Delano Kamp |
| Livestream Operator | Tulio Silva |
| Unity Developer | Leandro Carlos |
| Backend Developer | Raul Bunicenha |
More Work
SEE ALLDrive There
- BRAND:
- Nissan
- AGENCY:
- TBWA\Chiat\Day Los Angeles
Take Me Driving In Your Car
- BRAND:
- Nissan
- AGENCY:
- TBWA\Chiat\Day Los Angeles