Land Rover - "DISCOVERY REAR VIEW CAMERA 2"

TBWA\Istanbul

TBWA\Istanbul Istanbul, Turkey

4396

Title	DISCOVERY REAR VIEW CAMERA 2
Agency	TBWA\Istanbul
Campaign	Discovery Rear View Camera
Advertiser	Jaguar Land Rover
Brand	Land Rover
Posted	November 2016
Business Sector	Cars
Story	As we know it’s not always easy to manoeuvre quickly into parking areas. For this reason, unseen obstacles behind your car can cause unexpected accidents. By looking at Land Rover’s brand heritage inspired by nature, we adapted the fact mentioned above to our off-road cars. To point out this situation, we decided to catch drivers’ attention to Land Rover’s rear view camera which offers a safer and easier reversing with the “Land Rover Way” of expressing it. In each layout two animals’ viewpoints are shown in order to address the nature theme, as if they represent one body; capable of seeing the front and the back at the same time.
Media Type	Print
Chief Creative Officer	Ilkay Gurpinar
Creative Director	Volkan Karakasoglu
Creative Group Head	Eser Yazici
Copywriter	Tolga Mutlu
Art Director	Erhan Dursun
Account Director	Ayse Erdogan