Festival MixBrasil - "Culture of Diversity Present"

Isobar

Isobar São Paulo, Brazil

1186

This ad is part of the ACT Responsible Collection

Brand: Festival MixBrasil
Country: Brazil

Advertiser: Festival MixBrasil

Title	Culture of Diversity Present
Agency	Isobar
Campaign	Culture of Diversity Present
Advertiser	Festival MixBrasil
Brand	Festival MixBrasil
Posted	February 2022
Business Sector	Trade Shows, Events & Festivals
Story	The body of diversity culture came to talk. This is how the campaign for the 29th edition of the Mix Festival was created by Isobar. The event is one of the most important of the LGBTQIAP+ culture in Latin America and this edition isinspired and honors the Brazilian singer Ney Matogrosso, an artist thar represents a great source of fight for rights, resistance, and strength. The "Culture of Diversity Present" campaign brings movement, with very subtle metallic lines, all inspired by this edition's honoree. The video is a performance and the voice acting of actress Aretha Sadick, is a manifesto that when aligned, cause a perfect harmony.
Media Type	Case Study
Length	137 seconds
Creative Service Line Leader	Ana Leão
Creative VP	Danilo Janjacomo
Copywriters	Leticia Holanda
Copywriter	Alan de Sá
Creative / Art Direction	Hannah Prado
Content Director	Vinicius Chagas
CONTENT MANAGER	Alcides D'Lima
Client Service	Isabel Rudge
Client Service	Marcella Sousa
Strategy	Julia Schimdt
Strategy	Miguel Souza
Strategy	Aloisio Pinto
Film Producer	Vetor Lab
Director	Fabio Acorsi
Director	Luiz Evandro
Project Director	Marcia Sumie
Choreographer	Flora Barros
Producer	Eve Weigel
Producer	Gustavo Banevicius
Compositor	Maurício Reis
Compositor	Fabio Acorsi
Audio Producer	LOUD+
Production Direction	Gustavo Garbato
Production	LOUD+
Voice Over	Aretha Sadick