Title | Distracted Goalkeeper |
Title (original language) | A goalkeeper on the cell phone |
Agency | Tech and Soul |
Campaign | A goalkeeper on the cell phone |
Advertiser | Uber |
Brand | Uber Brazil |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Transport, Travel and Tourism |
Tagline | A goalkeeper on the cell phone |
Story | During the most important squads at the main football championship in Brazil, the goalkeeper surprised everyone with an attitude that nobody could expect. The athlete, dear by the crowd and the biggest responsible for the squad’s security in the field, kept moving the phone a few seconds before the match start. The day after, though, he revealed that his apparent irresponsibility was actually part of an Uber and Atletico Paranaense campaign for Yellow May |
Media Type | Web Film |
Length | |
Creative Director | Flavio Waiteman |
Copywriter | Daniel Magri |
Art Director | Renan Bulgari |
Art Director | Guga Dias da Costa |
Creative Supervisor | Fernanda Machado |
Account Director | Claudio Kalim |
Operation director | Fernando Amino |
GP | Luiz Evandro |
Media Director | Luiz Fernando Monteleone |
Media assistant | Luiz Gustavo |
Social | Fernando Silva |
Social | Gustavo Matusda |
Social | Debora Santiago |
Head of marketing | Adriana Gomes |
Brand strategist | Patricia Carvalho |
Creative Director | Tiago Urdan |
Associate Creative Director | Vinicius Siepierski |
Associate Creative Director | Fabinho Cerdeira |
Marketing Manager | Guilherme Boechat |
CONTENT MANAGER | Cristiano Bunte |
Public policy | Mariana Polidorio |
Legal consel | Mariana Boni |
Legal counsel | Mariana Boni |
Communication manager | Marcio De Meo |
Regulatory Counsel | Alan Troib |