| Title | Thirty Five |
| Agency | VML Brazil |
| Campaign | Thirty Five |
| Advertiser | Athosgls |
| Brand | Athosgls |
| Posted | May 2019 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut. |
| Media Type | Web Film |
| Length | |
| Creative Director | Celso Alfieri |
| Creative Director | Rafael Pitanguy |
| Creative Director | Kleyton Mourão |
| Creative Director | Laura Esteves |
| Creative Director | Rodrigo Almeida |
| Art Director | Jean Guelre |
| Copywriter | Luh Maza |
| Copywriter | Pedro Lazera |
| Creative Vice President | Rafael Pitanguy |
| Agency Production Team | Fernanda Ragazzi |
| Account Planner | Paulo Vita |
| Executive Director | Patrick Petry |
| Executive Producer | Graziella Nadruz |
| Production Coordinator | Andreia Beni |
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