ANZ Bank - "Mr Humfreez"

TBWA Group New Zealand

TBWA Group New Zealand Auckland, New Zealand

Awards

9466

Brand: ANZ Bank
Country: New Zealand

Advertiser: ANZ

Title	Mr Humfreez
Agency	TBWA Group New Zealand
Campaign	Mr Humfreez
Advertiser	ANZ
Brand	ANZ Bank
Date of First Broadcast/Publication	2019 / 8
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
Media Type	Packaging, Branding & Design
Length	129 seconds
Chief Creative Officer	Shane Bradnick
Chief Executive Officer (CEO)	Catherine Harris
Executive Creative Director	Guy Roberts
Design Creative Director	Wiktor Skoog
Creative Director	Ashwin Gopal
Creative Director	Julian Andrews
Art Director	Watchara Tansrikeat
Designer	David Correa
Design	Ye Sul Elly Cho
Design	Jim Shi
Design	Ammar Ghazal
Head Of Planning	Matthew Kingston
General Manager	Kate Heatley
Group Business Director	Ruth Coulson
Senior Producer	Mark Paisey
TV Production	Jodie Hari
Executive Producer	James Moore
Director	James Solomon
Head of Post Production	Blair Walker
Chief Marketing Officer (CMO)	Astrud Burgess
Head of Consumer	Matthew Pickering
Senior Marketing Manager	Kimberely Smyth
Marketing Manager	Kimberely Smyth
Mac Operator	Laura Callan
PR Managing Director	Angelina Farry
PR Account Director	Ian Benet
Producer	Camillo Spath