| Title | Ode To Mumbai |
| Agency | Hungry Films |
| Campaign | Ode To Mumbai |
| Advertiser | Acko Insurance |
| Brand | Acko Insurance |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Insurance |
| Tagline | Welcome Change |
| Story | The "Ode to Mumbai" campaign is a celebration of the city's positive and evolving changes in behavior, culture, and infrastructure over the past couple of years. The city is adapting to new changes in a positive manner, which is welcoming news. Mumbai's unique features, such as the world-renowned Dabbawala Service and the busiest Local Train, make the city stand out globally. Mumbai's diverse identity is evident in its largest Fish Market and the largest slum in Asia. The changing social norms and gender roles in the city can be seen in women wearing sarees and riding motorcycles on Hindu New Year. The city's love for cricket has given the world-class cricketer and legend Sachin Tendulkar. However, Mumbai is now exploring other sports, which is exciting for the city's young generation. All of these changes are pushing Mumbai to a new young city in a positive way. The "Ode to Mumbai" campaign celebrates the city's evolution and inspires people to embrace new changes while maintaining the unique identity that makes Mumbai so special. Overall, the changes that the city is undergoing are welcome and showcase Mumbai's positive growth in behavior, culture, and infrastructure. |
| Media Type | Web Film |
| Length | |
| Market | India |
| Soundtrack | Mannat tu... |
| Director | Mahesh Gharat |
| Producer | Dharam Valia |
| Producer | Vijay Sawant |
| Director of Photography (DOP) | Kartik Vijay |
| Music Director | Subhajit Mukherjee |
| Creative Consultant | Pradyumna Chauhan |
| Creative Consultant | Prashant Godbole |
| Assistant Director | Abhay Manachekar |
| Assistant Director | Anushri Kulkarni |
| Assistant Director | Sawan Vyas |
| Assistant Director | Sneha Bhairi |
| Producer | Siddharth Atha |
| Line Producer | Mazar abbas sayyad |
| Lyricist | Abhay Dakhane |
| EVP Marketing | Ashish Mishra |
| Senior Director Marketing | Nitin Khanna |
| Deputy General Manager Marketing | Anuj Saraf |
| Grade | Vineesh Vijayan |
| Editor | Ravi Khandelwal |
| Editor | Santosh KC |
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