Heart Research UK - "A Healthy Heart Christmas 5"

FCB Health

FCB Health London, United Kingdom

1757

Title	A Healthy Heart Christmas 5
Agency	FCB Health
Campaign	Heart attack risk rises 15% at christmas time
Advertiser	Heart Research UK
Brand	Heart Research UK
Date of First Broadcast/Publication	2021 / 12
Business Sector	Public Safety, Health & Hygiene
Tagline	Heart attack risk rises 15% at christmas time
Story	With his stressful job, poor diet, irregular exercise and fondness for mince pies and sherry,
Problem	Research from the UK and Sweden has shown that Christmas can put a huge strain on our hearts, with approximately a 37% increase in heart attack risk on Christmas Eve.1 Seasonal changes and the rise in contagious illnesses including influenza can contribute to a person’s risk of cardiovascular disease, and it’s especially dangerous for those already leading an unhealthy lifestyle.
Media Type	Print
Advertising Manager	Tom Smith
Advertising Manager	Joan McGregor
President	Jörg Hempelmann
Executive Creative Director	David Prater
Executive Creative Director	Jamie MacCarthy-Morrogh
Associate Creative Director	Christian Louzado
Copywriter	Simon Wood
Client Services Director	Philippa Crabb
PR Director	Jerome Cholet
Account Executive	Siya Amin
	Kristian Binks
Creative Resources Director	Shanie Connard