Title | Octopus |
Agency | Africa |
Campaign | Approved By Grip Experts |
Advertiser | Mitsubishi Motors of North America |
Brand | Mitsubishi |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Automotive |
Story | The integrated campaign ‘Approved By Grip Experts’ inspired the TV spot which sees an animated octopus with suction cupped arms living on the head of a guy – from boy to man. Once he sees the new Mitsubishi ASX, however, the octopus jumps onto the car: he prefers the exceptional grip of his new four-wheel drive habitat. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Sergio Gordilho |
Creative Director | Sergio Gordilho |
Creative Director | Rafael Pitanguy |
Creative Director | HUMBERTO Fernandez |
Copywriter | Rafael Pitanguy |
Art Director | HUMBERTO Fernandez |
Account Manager | Marcelo Passos |
Account Manager | Carolina Barretto |
Account Manager | Carolina Pires |
Account Manager | Carlos Larotonda |
Producer | Rodrigo Ferrari |
Producer | Patricia Melito |
Producer | Valdir dos Santos |
Producer | Caroline Reis |
Production Company | Zeppelin Filmes |
Director | Martín Hodara |
Director of Photography (DOP) | Christian Cottet |
Editor | Federico Brioni |
Post Production | Edmundo Machado |
Post Production | Zeppelin |
Post Production | BITT |
Sound Design Company | Junk |
Sound Design Company | OM |