| Title | Do Movies Right! |
| Agency | FoxP2 |
| Campaign | Do Movies Right! |
| Advertiser | Ster-Kinekor |
| Brand | Ster-Kinekor |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Cinemas & Theatres |
| Story | South African cinema chain Ster-Kinekor is taking on film pirates with a spot that pitches movie mercenaries as office nerds with a major power complex. Sitting aloft a throne of broken keyboards and miscellaneous IT debris, Ian rules the office like a fickle Roman emperor, dishing out dodgy .movs and mp4s to those who curry favour, cutting off supply to those who cross him. The creative from agency FoxP2 takes a smart approach to the tricky topic of piracy – rather than pass judgement on viewers, it positions the cinema as an empowering alternative to shoddy copies ad power-crazed pirates. Drawing attention to the experience of the cinema chain’s luxury auditoriums, the film urges fans to ‘Do Movies Right’. |
| Media Type | Cinema |
| Length | |
| Director | Grant De Sousa |
| Director of Photography (DOP) | Michael Cleary |
| Art Director | Kezia Eales |
| Colorist | Nic Apostoli |
| Editor | Wilhelm Saayman |
| Post Production | The Upstairs Ludus |
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