Australian Marine Conservation Society - "Voice of the Sea"

Innocean Australia

Innocean Australia North Sydney, Australia

1400

Title	Voice of the Sea
Agency	Innocean Australia
Campaign	Voice of the Sea
Advertiser	Australian Marine Conservation Society
Brand	Australian Marine Conservation Society
Date of First Broadcast/Publication	2022 / 11
Business Sector	Environmental & Animal Issues
Story	An animated lyric film is aimed at school children to make learning about ocean conservation fun. The film unpacks the concept of marine biology through charming yet powerful imagery as it follows a turtle through the ocean. Every frame becomes an opportunity to learn.
Philosophy	AMCS has partnered with the king of environmental ballads, John Williamson, to write and compose an unrequited love song to the ocean, touching on all the big issues from overfishing to global warming, and coral bleaching, through an evocative melody that turns apathy into action.
Media Type	Digital
Length	152 seconds
Market	Australia
Production Company	Photoplay Films
Director	Jono “Dropbear” Chong (PLAYTIME)
Executive Creative Director	Wesley Hawes
Client Partner	Carolyn Chon
Chief Strategy Officer	Gual Barwell
Chief Executive Officer (CEO)	Jasmin Bedir
Creative Director	Effie Kacopieros
Copywriter	Charlotte Berry
Copywriter	Laura Parker
Design Lead	Michael Macgregor
Head of Integrated Production	Esme Fisher
Editor	Dave Anlezark
Producer	Brittany Mirabitur
Strategist	Eliza Millett
Art Director	Sarah Gardan
Account Manager	Alex Hopkins
Content Director	Martin Hong
Insights Director	Adrian James