| Title | Get Naked With Me Challenge |
| Agency | VML |
| Campaign | Get Naked With Me Challenge |
| Advertiser | No7 |
| Brand | Soap & Glory |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Skin Care |
| Philosophy | Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign geared towards women aged 25-35 featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community to get naked and feel glorious in their own skin, this playful twist on the viral trend is making private moments more public by spotlighting women's body care routines. Kicking off the campaign is Kaitlyn Bristowe, the former star of ABC’s The Bachelorette Season 11, TV personality, Off the Vine Podcast host, and Dancing with the Stars 2021 champion. The embodiment of Soap & Glory's mission, Kaitlyn is bold, fearless, and confident in her own skin. The campaign will also be supported by a group of influencers, such as Abby Howard (@matt_and_abby) and Monet McMichael (@monetmcmichael). All participants who join the #GetNakedWithMeChallenge by sharing their own glorious transformation using Soap & Glory Flake Away Body Scrub and tag @SoapandGloryUSA will be entered for the chance to win some of Kaitlyn Bristowe’s favorite Soap & Glory products, including a years’ supply of Flake Away. |
| Media Type | Social Media |
| Length | |
| More Information | https://www.instagram.com/reel/CoGEKuNpyWX/ |
| Executive Director | Jessica Post |
| Regional Chief Creative Officer | Jason Xenopoulos |
| Executive Creative Director | Nathalie Brown |
| Group Creative Director | Gretchen Menter |
| Group Director, Client Engagement | Erica Philippone |
| Creative Director | Perle Arteta |
| Copywriter | Kyle Nutter |
| Art Director | Tamiria Perkins |
| Senior Strategist | Natasha Davis |
| Group Connections Director, Social | Doron Faktor |
| Connections Supervisor, Social | Vanessa Ruiz |
| Senior Program Manager | Andrea Rey Rosado |
| Account Manager | Maggie Rogers |
| PR Agency | Hill+Knowlton Strategies |
| Lead Communications Strategist | Lindsay Glassman |
| Communications Deputy | Rena Krauser |
| Sr. Brand Strategist | Stacey Levine |
| Sr. Influencer Strategist | Libby Schaefer |
| Sr. Account Strategist, Media Relations | Monica Almeida |
| Account Executive | Vanessa Vela |
| Media Agency | MediaCom Digital |
| Group Account Director | Jacqueline Puzo |
| Associate Director, Integrated Planning | Tara Rolf |
| Associate Director | Kristopher Kidd |
| Manager, Paid Social | Neha Marfatia |
| Advertising Manager | Anisha Raghavan |
| Advertising Manager | Xue Li |
| Head of Communications | Nathalie Banker |
| Advertising Manager | Bridget Jeffers-Flynn |
| Advertising Manager | Anne Kennedy |
| Advertising Manager | Sara Silvestri |
| Advertising Manager | Chandler Carter |
| Advertising Manager | Justine Mendoza |
| Advertising Manager | Ariana LaRosa |
| Advertising Manager | Samantha Bince |
| Advertising Manager | MaryClaire Schulz |
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