Outcare - "An Independent Station for Electro-Dependent Children"

Havas Health & You

Havas Health & You Sao Paulo, Brazil

Awards

2077

This ad is part of the ACT Responsible Collection

Brand: Outcare
Country: Brazil

Advertiser: UnitedHealth Group Brazil

Title	An Independent Station for Electro-Dependent Children
Agency	Havas Health & You
Campaign	An Independent Station for Electro-Dependent Children
Advertiser	UnitedHealth Group Brazil
Brand	Outcare
Posted	November 2022
Product	Outcare
Business Sector	Charities, Foundations, Volunteers
Story	Playing in the sand, lying on the grass, or feeling the sea are all enjoyable activities.Some of the most enjoyable childhood memories are made outside. Life for electro-dependent children, on the other hand, is confined to four walls. We created Outcare to provide mobility to families with electric dependents. It is an independent station that ensures that all machines are safely stored at the same volume and have more than 8 hours of autonomy. Our goal is that home care, an increasingly common form of de-hospitalization, does not represent a new form of imprisonment for these pediatric patients and their families, this time in their own homes. We hope that, through a mobile solution, we can offer patients the opportunity for neurological and motor development. As well as raise awareness about their medical condition, change perceptions, and overcome social stigma.
Media Type	Case Study
Length	131 seconds
Patient Experience	Aline Bertolozzi
Patient Experience	Rodrigo Monteiro
Medical Director	Dr Maria Fernanda Camargo
President	Sergio Caruso
Global Chief Creative Officer	Eric Weisberg
Executive Creative Director	Laura Florence
Senior Copywriter	Udo Nery
Copywriter	Brenda Gomes
Senior Art Director	Paulo Salles
Senior Art Director	Leandro Valente
Senior Art Director	Gabriela Guerra
Art Director	Ana Almeida
Head of Production	Anna Ferraz
Agency Producer	Mayra Monteiro
Project Manager	Ana Ribeiro
Managing Director	Denise Israel
Strategy Director	Paula Ottoni
Account Director	Renata Ortiz
Production Company	Associados
Production Managing Director	Aba John Taylor
Director	Júlio César Gomes Denig
Executive Producer	Antônia Fonseca Cid Ferreira
Producer	Simone Chasseraux
Producer	Carolina Moysés
Producer	Flávia Mancen
Director of Photography (DOP)	Paulo Augusto Del Angelo
Post Production	Pobo Filmes
Executive Post Producer	Andre Baltrusaitis
Editor	Guiller Valente
Music Prod Company	CANJA Audio Culture
Music Executive Producer	Lucas Sfair
Music Producer	Eugênio Fim
Music Producer	Nando de Castro
Music Supervision	Eduardo Karas
Music Supervision	Filipe Resende
Design Company	Estudio Frank
Design Director	Frank Morais
Patient Experience	Aline Bertolozzi
Patient Experience	Rodrigo Monteiro
Medical Director	Dr Maria Fernanda Camargo
President	Sergio Caruso
Global Chief Creative Officer	Eric Weisberg
Executive Creative Director	Laura Florence
Senior Copywriter	Udo Nery
Copywriter	Brenda Gomes
Senior Art Director	Paulo Salles
Senior Art Director	Leandro Valente
Senior Art Director	Gabriela Guerra
Art Director	Ana Almeida
Head of Production	Anna Ferraz
Agency Producer	Mayra Monteiro
Project Manager	Ana Ribeiro
Managing Director	Denise Israel
Strategy Director	Paula Ottoni
Account Director	Renata Ortiz
Production Company	Associados
Production Managing Director	Aba John Taylor
Director	Júlio César Gomes Denig