Jose Cuervo - "Tip it Forward"

Mekanism

Mekanism New York, United States

1648

Title	Tip it Forward
Agency	Mekanism
Campaign	Tip it Forward
Advertiser	Tequila Cuervo La Rojena, S.A. de C.V.
Brand	Jose Cuervo
Date of First Broadcast/Publication	2022 / 5
Business Sector	Spirits, Fortified Wines
Philosophy	For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.
Media Type	Digital
Length	49 seconds
President/CEO	Jason Harris
Executive Creative Director	David Horowitz
Creative Director	Victor Monclus
Associate Creative Director	Tim Noble
Associate Creative Director	Aimee Brodbeck
Design Director	Philip Cheaney
Director of Animation	Richard Krolewicz
Junior Art Director	Nuri Park
Managing Director	Tor Edwards
Group Brand Director	Jonica Reed
Brand Director	Alla Makagon
Brand Supervisor	Barbara Bell
Head of Production	Blake Jones
Senior Producer	Shakil Uddin
Senior Producer	Emily Jaslove
Producer	Rinny Shim
Head of Business Affairs	Keri Catanzano
Chief Strategy Officer	Ambika Pai
Group Strategy Director	Ben Philips
Senior Strategist	Hannah Lewman
Associate Communications Strategy Director	Mani Schlisser
Director of Project Management	Sean Gilleylen