| Title | A meal is a luxury |
| Agency | Saatchi & Saatchi |
| Campaign | A meal is a luxury |
| Advertiser | Polish Red Cross |
| Brand | Polish Red Cross |
| Date of First Broadcast/Publication | 2012 / 10 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | A meal is a luxury for every fourth child in Poland |
| Problem | 25% of children in Poland suffer from hungry or malnurtition. Polish red cross wanted to collect money to change this situation. Bt how to bring people attention to that problem in a stricking way while there are so many other social issues ? |
| Result | There was 350 000 PLN raised which is equivalent of 100 000 meals for hungry children in Poland |
| Media Type | |
| More Information | http://www.pck.pl/index.php?lang=en |
| Creative Director | Max Olech |
| Creative Director | Blanka Lipinska |
| Art Director | Agata Kubien |
| Copywriter | Quentin Carenzo |
| Copywriter | Pawel Czartoryski |
| Copywriter | Michal Imbierowicz |
| Photographer | Arek Kempka |
| Art buyer | Jakub Winiarski |
| Mock-Ups | Van den Blocke |
| Mock-Ups | Pepto |
| Director | Kuba Lubniewski |
| Author of the case film | Pavle Milicevic |
| Case film photo | Sylwester Kazmierczak |
| Agency Producer | Agnieszka Fatek |
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