Title | Graffiti |
Agency | Grey Group Asia Pacific |
Campaign | Desirable - Ambi Pur |
Advertiser | Sara Lee Household and Body Care |
Brand | Ambi Pur |
Date of First Broadcast/Publication | 2006 / 11 |
Product | Ambi Pur Car Fragrance |
Business Sector | Household Products & Maintenance |
Tagline | Makes your car more desirable |
Story | Ambi Pur Car Fresheners makes your car more desirable. |
Philosophy | Ad campaign, event and promotional draw to win a Subaru R2 |
Problem | Awareness campaign for 2006 Singapore Motorshow |
Result | High awareness and take up rate |
Media Type | Magazine |
Market | Singapore |
Creative Director | Justin Lim |
Creative Director | Koh Hwee Peng |
Art Director | Nick Tan |
Photographer | Ric Tang |