Renata Wirthmann
Account Director at AlmapBBDO
São Paulo, Brazil
TitleLime
Title (original language)Doidão
Agency
Campaign Lime
Advertiser PepsiCo Inc.
Brand Pepsi Twist
PostedMarch 2007
Business Sector Soft Drinks, Tonics
Story The film shows one of the lemons holding a can of Pepsi Twist. He puts the product on the floor and greets the stuffed lemon. Of course, the stuffed lemon doesn’t answer and the lemon walks toward it and kicks it. The doll falls, inert. The lemon becomes desperate. In the following scene, we see the other lemon on top of the can, drinking the other one’s Pepsi Twist. He says: "Man, check out the dude. What are ya doin’?" Embarrassed, he says: "Nothin’. I was just..." The other one finishes: "Talking to a stuffed doll. You’re nuts".
Story (original language) O filme mostra um dos limõezinhos com uma latinha de Pepsi Twist na mão. Ele põe o produto no chão e cumprimenta o limão de pelúcia. Naturalmente, a pelúcia não responde e o limãozinho vai até o boneco e dá um chutinho nele. O boneco cai, inerte. O limão fica desesperado. Na cena seguinte, vemos o outro limãozinho em cima da latinha, tomando a Pepsi Twist do outro. Ele diz: “Ih, ó o cara. Que tu tá fazendo?” Envergonhado, ele diz: “Nada… Eu tava só…” O outro completa: “Falando com o boneco de pelúcia. Que doidão”.
Media Type Television & Cinema
Length
Creative Director
Creative Director
Editor
Agency Producer
Director
Account Director
others
Advertising Manager
Advertising Manager

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