Title | Adoption Test |
Agency | BETC HAVAS |
Campaign | Adoption Test |
Advertiser | Qualitá |
Brand | Qualitá |
Posted | September 2020 |
Business Sector | Animal Rights/Safety/Adoption |
Story | Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption. |
Media Type | Case Study |
Creative Director | Laura Azevedo |
Creative Director | Romolo Megda |
Copywriter | Bruno Ramalho |
Art Director | Felipe Pires |