Title | Dots |
Title (original language) | Pontos |
Agency | WMcCann |
Campaign | Dots - DNFB |
Advertiser | Dorina Nowill Foundation for the Blind |
Brand | Dorina Nowill Foundation for the Blind |
Date of First Broadcast/Publication | 2007 / 4 |
Product | Institucional |
Business Sector | Charities, Foundations, Volunteers |
Tagline | They can see |
Story | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
Philosophy | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
Problem | To collect donations to produce books in braille for the blind. |
Result | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
Media Type | Television |
Length | |
Market | Brazil |
Art Director | Daniel Chagas Martins |
Copywriter | Mario Cintra |
Creative Director | Adriana Cury |
Director | Nando Cohen |
Creative Director | Danilo Janjácomo |
Account Executive | Diogo Monteiro |
Agency Producer | Paula Moraes |
Account Director | Nicia Passos |