| Title | Beyond the Rainbow |
| Agency |
B-Reel
|
| Campaign |
Beyond the rainbow
|
| Advertiser |
H&M
|
| Brand |
H&M
|
| Posted | April 2022 |
| Business Sector | Clothing
|
| Tagline | Beyond the rainbow |
| Story | Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors. B-Reel has developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Visit beyondtherainbow.hm.com to experience it for yourself. |
| Media Type |
Web Site
|
| Executive Creative Director |
Zack McDonald
|
| Executive Creative Director |
Petra Albrektson
|
| Creative Lead / Art Director |
Maria Lashari
|
| Copywriter |
Mimmi Jostell
|
| Designer |
Gustav Stockman
|
| Junior Designer |
Peter Holtze
|
| Director of Innovation |
Lars Bjurman
|
| Technical Director |
Roger Pujol
|
| Developer |
Valentin Dubois
|
| Strategist |
Thomas Eon
|
| Brand Director |
Caroline Déas Ehrnvall
|
| Producer |
Charlotte Lefèvre
|
| Digital Producer |
Rodrigo Alberini
|
| Agency Producer |
Markus Ahlm
|
| Agency Producer |
Lena von der Burg
|
| Producer |
Andreas Segerfeldt
|
| Production Company |
Pine
|
| Director |
Malin Ingrid Johansson
|
| Editor |
Johan Kjellberg
|
| Photographer |
Therese Örvall
|
| Post Production |
Warner Brothers Sweden
|
| ᐧ Executive Creative Director |
Petra Albrektson |
| ᐧ Executive Creative Director |
Zack McDonald |
| ᐧ Director of Innovation |
Lars Bjurman |
| ᐧ Creative Lead |
Maria Lashari |
| ᐧ Creative |
Mimmi Jostell |
| ᐧ Strategist |
Thomas Eon |
| ᐧ Design Director |
Gustav Stockman |
| ᐧ Designer |
Peter Holtze |
| ᐧ Producer |
Charlotte Lefèvre |
| ᐧ Brand Manager |
Bea Areilza |
| ᐧ Brand Director |
Caroline Deas-Ehrnvall |
| ᐧ Agency Producer, Colony |
Markus Ahlm |
| ᐧ Agency Producer, Colony |
Lena von der Burg |
| ᐧ Executive Producer, SoYou |
Anders Öhrman |
| ᐧ Director, Pine |
Malin Ingrid |
| ᐧ Producer, Pine |
Adam Holmström |
