| Title | Cirkulär (film) |
| Agency | Accenture Song DK |
| Campaign | Cirkulär |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | June 2022 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | CIRKULÄR is a circular campaign and service that empowers and inspires people to live more sustainable lives at home.We launched the first part of the campaign by running ads without any furniture, for the first time in IKEA history. The ads asked people to sell their old classics back to us, and so they did, bringing back 155.000 pieces of IKEA classics before Black Friday.We then restored and advertised the old furniture at discounted prices in the campaign’s second part, asking people to save more than money, if they couldn’t tell the difference between new and old.And to top it all off, we bought back our old design classics from several second hand sites, and resold them at original prices on Black Friday, both physically in events at IKEA warehouses and digitally on Instagram Live.The work is creative strategy and comprehensive brand building based on next level use of costumer engagement on a global scale.Through various direct retail activations and touchpoints, the campaign led to increased brand affinity and measurable commercial success. |
| Media Type | Case Study |
| Length | |
| Production Company | Pegasus Production |
| Media Agency | Dentsu X |
| Art Director | Anne-mette Christiansen |
| Art Director | Nanna Gjerstrup |
| Art Director | Nicolai Dimon |
| Art Director | Ulik Kepinski Rode |
| Copywriter | Christian Ryser |
| Chief Creative Officer | Adam Kerj |
| Creative Director | Lasse Vintersbølle |
| Creative Director | David Asmussen |
| Planner | Katrine Mehl |
| Account Manager | Christian Sørensen |
| Account Manager | Lærke Rygaard |
| Executive Client Director | Søren Brix |
| Influencer Manager | Caroline Rex |
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