Save the Children Sweden - "The Unreal Xmas Shop Camel"

B-Reel Stockholm, Sweden

925

This ad is part of the ACT Responsible Collection

Brand: Save the Children Sweden
Country: Sweden

Advertiser: Save the Children

Title	The Unreal Xmas Shop Camel
Agency	B-Reel
Campaign	The Unreal Xmas Shop
Advertiser	Save the Children
Brand	Save the Children Sweden
Date of First Broadcast/Publication	2021 / 11
Business Sector	Charities, Foundations, Volunteers
Story	Over this past year, there have been increasingly negative developments for children’s rights worldwide. For the 2021 Save the Children Christmas campaign, we were asked to develop a new and interesting way to raise awareness and bring attention to the importance of donating to the organization this holiday season, ultimately leading to an increase of donations and resources for children in need. We worked with Save the Children to launch a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.
Media Type	Digital
Length	36 seconds
Copywriter	Oskar Engman
Copywriter	Per Forssberg
Art Director	Marten Hedbom
Designer	Gustav Stockman
Designer	Lisa Nyberg
Motion Designer	Peter Holtze
Motion Designer	Andreas Godwin
Director of Innovation	Lars Bjurman
Brand Director	Maja Beckman
Brand Manager	Ewa Staël von Holstein
Brand Manager	Eric Ståhl
Strategist	Andrea Dahlbäck
Copywriter	Oskar Engman
Copywriter	Per Forssberg
Art Director	Mårten Hedbom
Director of Innovation	Lars Bjurman
Designer	Lisa Nyberg
Motion Designer	Peter Holtze
Strategist	Andrea Dahlbäck
Brand Director	Maja Beckman
Brand Manager	Ewa Staël von Holstein
Brand Manager	Eric Ståhl
Save the Children
Project Manager	Henny Moor
Chief of Communication and fundraising	Caroline Thunved