| Title | The Can |
| Agency | FamousGrey |
| Campaign | The Can |
| Advertiser | VRGT |
| Brand | VRGT |
| Posted | December 2006 |
| Product | Anti-Smoking |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Be nice to smokers. They won't live as long as you |
| Story | A girl, a smoker, puts her money in a vending machine. It's empty. Another girl offers her drink. |
| Media Type | Television & Cinema |
| Length | |
| Market | Belgium |
| More Information | www.helpasmoker.be |
| Creative Director | Christophe Ghewy |
| Creative Director | Alasdhair Macgregor Hastie |
| Copywriter | Arnaud Pitz |
| Art Director | Antoinette Ribas |
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