Samsung Galaxy S9 - "SportsCenter Emoji-Fied"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

6212

Title	SportsCenter Emoji-Fied
Agency	Leo Burnett Tailor Made
Campaign	SportsCenter Emoji-Fied
Advertiser	Samsung
Brand	Samsung Galaxy S9
Date of First Broadcast/Publication	2019
Business Sector	Mobile Telephones & tablets
Philosophy	Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
Media Type	Digital
Length	105 seconds
Account Manager	Raphael Chiorino
Chief Creative Officer	Marcelo Reis
Art Director	Breno Ribeiro
Art Director	Ivan Loos
Production Company	Animuz
Media Placement	ESPN
Creative Vice President	Wilson Mateos
Creative Director	Pedro Utzeri
Creative Director	Vinicius Stanzione
Copywriter	Fabio Nagano
Copywriter	Henrique Zirpoli
Agency Producer	Dudi Ciampolini Bourroul
Editor	Chrystian Danucalov
Editor	Jack La Noyée
Editor	Matheus Basilio
Account Lead	Fabio Brito
Account Director	Mariana Nunes
Client	Loredana Sarcinella
Agency Production Director	Maria Fernanda Moura
Media Vice President	Andrea Hirata
Media Director	Heloisa Goldman
Media Manager	Alexandre Suzuki
Media	Thais Miranda