| Title | End Of The World |
| Agency | DDB Group Italy |
| Campaign | End Of The World |
| Advertiser | IKEA |
| Brand | Ikea Catalogue |
| Date of First Broadcast/Publication | 2017 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | To demonstrate the extraordinary prophetic power of the IKEA catalogue, we analyzed the pages of the 2012 edition and we dug up clues and premonitions about the 2012 end of the world hoax. |
| Media Type | Television & Cinema |
| Length | |
| Production | WITHSTAND Milan |
| Executive Creative Director | Luca Cortesini |
| Executive Creative Director | Michelangelo Cianciosi |
| Client Creative Director | Matteo Pozzi |
| Client Creative Director | Samantha Scaloni |
| Art Director | Pierpaolo Bivio |
| Copywriter | Camilla Nani |
| Team Account | Davide Bergna |
| Team Account | Azzurra Ricevuti |
| Executive Producer | Davide Ferazza |
| Producer | Sara Benvenuto |
| Production Director | Yuri Tartari Pucci |
| Director | BOM |
| DOP | Luca Costantini |
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