Kondomeriet - "The Relationship"

POL Oslo

POL Oslo Oslo, Norway

4627

Title	The Relationship
Agency	POL Oslo
Campaign	The Relationship
Advertiser	Kondomeriet
Brand	Kondomeriet
Date of First Broadcast/Publication	2021 / 1
Business Sector	Drugstores, Specialty Stores
Tagline	Every relationship needs a little excitement
Story	Norwegian erotic retailer Kondomeriet finally gives men the attention they deserve in their latest campaign. Ever since Samantha brought out the infamous rabbit vibrator on Sex & The City, female sexual empowerment has been in focus the world over. Sex toys for women is no longer something to be ashamed of. Quit the opposite. It is looked upon as a symbol of the independent woman. This is all good, but it’s about time we give the same focus to the other half of the world: men. For men, owning a sex toy is still considered somewhat of a taboo. Now, Kondomeriet turn their attention to all the men out there. This time telling a universal love story about a boy and his great love.
Media Type	Television
Length	60 seconds
Soundtrack	Just Me & You - Will Cookson
Art Director	Thea Charlotte Emanuelsen
Copywriter	Anders Arnoldsen Holm
Account Director	Lina Aas-Eng
Agency Producer	Elle-beth Lønnestad
Directors	Perlorian Brothers
Producer	John Gerrard
Executive Producer	Anna Bergström
Graphic Designer	Pia Lystad
Cinematography	Janis Jurkovskis
1st AD	Gundars Jakobsons
Editor	Ben Canny
Colorist	Edward Negussie
VFX Supervisor / Lead Flame	Jonathan Wendt
Music Composer	Will Cookson