| Title | Ozone |
| Agency | 10AM Communications Pte Ltd |
| Campaign | Ozone |
| Advertiser | Singapore Environment Council |
| Brand | Singapore Environment Council |
| Posted | March 2005 |
| Business Sector | Environmental & Animal Issues |
| Philosophy | The calender was printed with its dates perforated over a background of the sky. To use the calender effectively, the recipient has to tear out each date, leaving a hole in the sky that gets bigger everyday. |
| Problem | A direct mailer that would highlight the urgency of environmental issues and help drive more traffic to the Singapore Environment Council's Website. |
| Result | 30% response via e-mail for more information and 350% increase in website hits for first 2 months. |
| Media Type | Outdoor/Out of Home |
| Market | Singapore |
| Photographer | Jimmy Fok |
| Account Manager | Kim Hoon |
| Copywriter | Clarence Chiew |
| Art Director | Ang Sheng Jin |