| Title | Hardcore |
| Agency | CheethamBell J. Walter Thompson |
| Campaign | Hardcore |
| Advertiser | Scruffs |
| Brand | Scruffs |
| Posted | June 2005 |
| Product | Workwear |
| Business Sector | Men's Shoes |
| Philosophy | Don't bore them with ads about work equipment. Make them a movie they'll love and use it to advertise the products. Builders' wholesalers know what their customers want. So when we married the brand up with sex and made a product demo movie that doubled as a short porn flick, they loved it. |
| Problem | Make wholesalers selling to tradesmen remember Scruffs, a new brand of safety boot and workwear. |
| Result | This activity helped Scruffs double the number of UK stockists from 1,000 to 2,000. Sales have since tripled. |
| Media Type | Direct Marketing |
| Market | United Kingdom |
| Creative Director | Andy Cheetham |
| Art Director | Tom Richards |
| Copywriter | Pete Armstrong |
| Agency Producer | Annelise Smith |
| Director | Lab Ky Mo |
More Work
SEE ALLSYMPHONY No. 7pm
- BRAND:
- Real Chemistry
- AGENCY:
- Real Chemistry
Unspoken Symphony
- BRAND:
- Greenwich Biosciences
- AGENCY:
- 21GRAMS
Beach Dancer
- BRAND:
- Novartis
- AGENCY:
- Havas LYNX
Koalafornia: Eucalyptus + Classic Car
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia: Montage
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Koalafornia OOH 1
- BRAND:
- San Diego Zoo
- AGENCY:
- M&C Saatchi LA
Toy
- BRAND:
- San Diego Zoo Safari Park
- AGENCY:
- M&C Saatchi LA