| Title | La Ola |
| Agency | D'Arcy Deutschland |
| Campaign | La Ola |
| Advertiser | Deutscher Fußballbund |
| Brand | Deutscher Fußballbund |
| Posted | December 1999 |
| Product | Bid for World Cup 2006 |
| Business Sector | Culture, Leisure & Sport |
| Story | The German Football Assoc. is bidding for the organisation of the World Cup 2006. The campaign is sponsored by Adidas, Bayer, Deutsche Bahn, Dresdner Bank, Lufthansa, Mercedes Benz and Deutsche Telekom. The decision on the venue of the World Cup 2006 will be made in July 2000. The support of the German people is crucial for the bid. If there is broad support throughout the country it will be easier to find acceptance for measures which have to be taken in the course of the bid. Furthermore, this will send an important signal to the decision makers of the FIFA committee that Germany really stands behind the bid. The campaign for D'Arcy addresses a national as well as international audience. |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Oliver Hesse |
| Copywriter | Nikolaj Lubnow |
| Art Director | Melanie Lewanowski |
| Agency Producer | Andreas Liehr |
| Director | Christopher Roth |
| Music | Michael Kadelbach |
| Editor | Barbara Gies |
| Production Company | Neue Sentimental Film |
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