Lance Martin
Chief Creative Officer at DonerNorth
Toronto, Canada
TitleNoise-Cancelling Poster
BriefWhen you buy a house without a realtor, you could be buying into trouble. To demonstrate the advantage of seeking professional advice, this poster was set up in front of noisy construction sites. Using white noise and an omni-directional speaker, it magically cancelled out the din as soon as you stepped in front of it. The copy read: "Bought a house in a noisy area? This poster can help."
Agency
Campaign Noise-Cancelling Poster
Advertiser Canadian Real Estate Association
Brand Realtor Services
PostedNovember 2018
Business Sector Real Estate
Story CREA is an association of Canadian real estate professionals, committed to encouraging people to buy and sell their homes with the help of a REALTOR®.
Media Type Case Study
Creative Director
Copywriter
Art Director
Production Company
Production Company
Director
Agency Producer
Innovation Manager

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