| Title | If It Fits, It Sails |
| Agency | Publicis Poke |
| Campaign | If it fits, it sails |
| Advertiser | P&O Ferries |
| Brand | P&O Ferries |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | P&O want to be seen as a challenger to other forms of short haul travel. So we highlighted one of the worst things about air travel - the dreaded hand-luggage baggage cage – to showcase the best thing about ferry travel: you can take as much on the ship as you can carry. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Dave Monk |
| Creative Director | Steve Paskin |
| Creative Team | Andy Thirsk |
| Designer | Dave Stansfield |
| Designer | Luca Brenna |
| Strategic Business Lead | Matt René |
| Account Director | Caroline Pollard |
| Strategy Director | Diego Chicharro |
| Retoucher | Prodigious Bangkok |
| Account Manager | Claire McQuade |
| Strategist | Joe Percy |
| Producer | Sheree Gordon |
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