| Title | Hugging |
| Agency | BBDO Canada |
| Campaign | Hugging |
| Advertiser | ALS Society of Canada |
| Brand | ALS Awareness |
| Posted | June 2005 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | ALS is a disease that takes away all voluntary muscle movement. We follow a man as he tries to hug everything in sight. We ask the question: what would be the one thing youd want to do while you still could? |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| Creative Director | Ian MacKellar |
| Creative Director | Jack Neary |
| Copywriter | Ian MacKellar |
| Art Director | Monica Ruffo |
| Agency Producer | Margaret John |
| Agency Producer | Matt Minor |
| Production Company | Reginald Pike |
| Director | Yael Staav |
| Producer | Tom Evelyn |
| Producer | Jen Walker |