Impossible Foods - "Nature - Land"

Deloitte Digital

Deloitte Digital New York, United States

605

Brand: Impossible Foods
Country: United States

Advertiser: Impossible Foods

Title	Nature - Land
Agency	Deloitte Digital
Campaign	Mini Impact Kitchen
Advertiser	Impossible Foods
Brand	Impossible Foods
Posted	April 2023
Business Sector	Food
Story	On Earth Day, April 22, Impossible Foods is launching the “Mini Impact Kitchen” campaign flexing the brand’s mini carbon footprint compared to animal meat production. Through this “mini” campaign, Impossible Foods is placing meat from plants at the forefront and making consumers conscious of how their food choices impact the planet. As an Impossible Burger generates 91% less emissions than a beef burger, the campaign is set to encourage consumers to shrink their emissions by creating mini Impossible recipes to showcase the tiny environmental impact that Impossible products have compared to animal meat. Because small actions, done widely, can add up to big changes for the planet.
Media Type	Digital
Length	26 seconds
Executive Creative Director	Jones Krahl
Managing Director, Head of Engagement Management	Lauren LaValle
Group Creative Director	Bevan Mahaney
Creative Director	Angela Williams
Senior Media Strategist	Ben Shapiro
Managing Director, Head of Social and Influencer	Kenny Gold
Executive Creative Director	Milton Correa
Account Supervisor	Jenirae Beyer-Johnson
Creative Director	Dima Rigby
Copywriter	Darrien Case
Junior Art Director	Alex Mayeri
Cinematographer and Editor	Dewun Owusu
Business Affairs Specialist	Stephanie Berland
Producer	Emerson DeBasio
Design Director	Kirsten Finkas
Group Strategy Director, Social Innovation and Operations	Christina Kavalauskas
Social Strategist	Angelina Truchan
Associate Director of Strategy Influencer	Shayan Heravi