| Title | Modus |
| Agency | Nordpol Hamburg |
| Campaign | Modus |
| Advertiser | Renault |
| Brand | Renault |
| Posted | June 2005 |
| Product | Modus |
| Business Sector | Automotive |
| Story | Analogous to the positioning of "Don't pretend to be so grown-up", the rules are violated at modus.de by being adhered to in an almost exaggerated fashion. Each Modus is portrayed almost excessively, and thus playfully. |
| Media Type | Digital |
| Market | Germany |
| More Information | www.nordpol.com/2004/renault/modus/en/start.html |
| Creative Director | Ingo Fritz |
| Art Director | Dominik Anweiler |
| Art Director | Gunther Schreiber |
| Copywriter | Stefanie Stüting |
| Copywriter | Ingmar Bartels |
| Designer | Mark Höfler |
| Producer | Sascha Cammarota |
| Producer | Mark Höfler |