Exterior Facade Cleaning - "The Front Spray Action"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Germany

2570

Title	The Front Spray Action
Agency	Leo Burnett Germany
Campaign	The Front Spray Action
Advertiser	Werner Tomasi Company
Brand	Exterior Facade Cleaning
Posted	January 2001
Product	Exterior Facade Cleaning 07453-3622
Business Sector	Real Estate
Story	This idea works with the paradoxon of proposing the solution to a problem which is just created in avery direct way. In the enterprises catchment area, the telephone number of the exterior facade cleaning service was sprayed graffity-like as a recommendation on some walls and fronts that need a renovation.
Philosophy	The intention is to arouse interest by reducing information to the very basics. By using a completely new medium the Front Spray Action makes facade cleaning a topic to talk about. We looked for a large, unusual medium which could communicate the skills of a facade cleaning service. The idea to show the neccessity of a company's work right on the spot is unusual and very convincing.
Media Type	Direct Marketing
Creative Director	Uwe Marquardt
Creative Director	Kerrin Nausch
Copywriter	Jens Kessinger
Copywriter	Michael Schacht