Alexandre Vilela
Vice President Creative Director at BETC HAVAS
São Paulo, Brazil
TitleWithout a ramp, a sidewalk is a wall
BriefFor people in wheelchairs, a sidewalk without an access ramp is a wall. That's why graffiti artists were invited to decorate sidewalk curbs: the walls only wheelchair users see. Photos were taken and posted to a dedicated Instagram gallery. When the public joined in by painting sidewalk curbs themselves, those that needed a ramp were mapped for future installation.
Agency
Campaign Sidewalk Walls
Advertiser Movimento SuperAção
Brand Movimento SuperAção
PostedMay 2019
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process.
Media Type Case Study
Length
Advertising Agency
Chief Creative Officer
Director
director
Producer

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