| Title | Astonishment |
| Title (original language) | Espanto |
| Agency | Talent Marcel |
| Campaign | Semp Toshiba - Toshiba |
| Advertiser | Toshiba |
| Brand | Semp Toshiba |
| Posted | July 2005 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | TV repairmen are astonished to have a client claiming to have a broken down Toshiba TV. In the end, they discover that the TV was not broken, but that remote control needed new batteries. |
| Story (original language) | Técnico de TVs fica surpreso ao ver uma TV Semp Toshiba quebrada e chama amigos, parentes e vizinhos para conferir. Ao final, eles descobrem que a TV não estava quebrada de verdade, só sem pilhas no controle remoto. |
| Media Type | Television & Cinema |
| Length | |
| Market | Brazil |
| Creative Director | João Livi |
| Art Director | João Livi |
| Copywriter | João Livi |
| Art Director | Fabio Saboya |
| Copywriter | Fabio Saboya |
| Director | Caito Ortiz |
| Production Company Producer | Ed Cortes |
| Production Company | Pródigo Films |
| Sound Production | Tentáculo |
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- BRAND:
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- AGENCY:
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- BRAND:
- Semp Toshiba
- AGENCY:
- Talent Marcel