| Title | The Shark |
| Agency | Havas Milan |
| Campaign | The Shark |
| Advertiser | Pickwick |
| Brand | Pickwick |
| Date of First Broadcast/Publication | 1999 / 1 |
| Product | Casual wear |
| Business Sector | Apparel, Fashion & Footwear |
| Story | The protagonist, a young surfer, found his t-shirt into the stomach of the shark stolen it. |
| Media Type | Cinema |
| Length | |
| Creative Director | Andrea Godano |
| Associate Creative Director | Daniele Bufalini |
| Copywriter | Andrea Godano |
| Art Director | Daniele Bufalini |
| Director | Pier Belloni |
| Director of Photography (DOP) | Alessandro Bolzoni |
| Production Company | Film Master |