| Title | Reach |
| Agency | Saatchi & Saatchi |
| Campaign | World of Babies - Pampers |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Baby Hygiene |
| Problem | SUMMARY Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libero, while in Greece, Pampers leadership share was thought to have reached a level that could not be surpassed. The resulting World of Babies campaign brought to life the experience of being a baby for the target mums by literally converting the adult experience of the media they consumed into the equivalent experience for a baby. A cohesive creative and media strategy generated share increases as well as major shifts in Pampers ownership of baby stages equity in both markets. |
| Media Type | Outdoor/Out of Home |
| Market | Sweden, Greece |
| Creative Director | Tris Gates-Bonarius |
| Photographer | Robert Koenne |
| Art Director | Heike Schmilz |
| Account Director | Simon Sinclair |
| Account Manager | Anne O'Brien |
| Advertising Manager | Mathilde Delhourne |
| Account Planner | Mo Fisher |
More Work
SEE ALLBlack & White
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Curiosity
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Repetition
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Mirror
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Stairs
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Square
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Triangle
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
Circle
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi
New Baby
- BRAND:
- Pampers
- AGENCY:
- Saatchi & Saatchi