| Title | Worn Down by Words |
| Agency | Zulu Alpha Kilo |
| Campaign | The Micropedia of Microaggressions |
| Advertiser | Black Business and Professional Association, et al. |
| Brand | Black Business and Professional Association, et al. |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings. |
| Media Type | Case Study |
| Length | |
| Audio | Pirate Toronto |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Stephanie Yung |
| Executive Creative Director | Christina Yu |
| Art Director | Andrea Por |
| Copywriter | Christina Roche |
| Designer | Zoe Kim |
| Design Director | Jeff Watkins |
| UI / UX Designer | Damian Simev |
| Account Management Team | Rob Feightner |
| Account Management Team | Karla Ramirez |
| Account Management Team | Micheal Braithwaite |
| Planning Team | Spencer MacEachern |
| Planning Team | Adrian Ver |
| Planning Team | Patrick Henderson |
| Planning Team | Sean Bell |
| Web Producer | Kenneth Haz |
| Audio Producer | Rebecca Adams |
| Production Director | Ola Stodulska |
| Studio Director | James Graham |
| Developer | Jake Edwards |
| Developer | Kyle Collins |
| Developer | Ariana Emond |
| Production Artist | Pavel Petriycki |
| Production Artist | Mila Lukezich |
| Production Artist | Cecilia Bernasch |
| Production Company | Zulubot |
| Director | Barbara Shearer |
| Producer | Lauren Schell |
| Producer | Mitch Cappe |
| Producer | Adam Palmer |
| Producer | Jackie Pal |
| Executive Producer | Tom Evans |
| Director of Photography (DOP) | Greg Bennett |
| Editing Company | Zulubot |
| Editor | Jessie Posthumus |
| Editor | Felipe Chaparro |
| Animation | Ashlee Mitchell |
| Post-production Producer | Sarah Dayus |
| Post-production Producer | Mariya Guzova |
| Online Artist | Felipe Chaparro |
| Motion Graphics | Mike Sevigny |
| Special Effects / VFX | Jay Baker |
| Colorist | Felipe Chaparro |
| Executive Audio Producer | Maggie Blouin Pearl |
| Audio Engineer | Ian Boddy |
| Audio Social | Noah Mroueh |
| Illustrator | Nabil Elsaadi |
| Photographer | Arash Moallemi |
| Production Artist | Ashleigh O’Brien |
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